Today was the “Go Live” launch of Thompson Reuters’ Eikon Product in The Vanderbilt Hall at Grand Central Terminal, New York. After a year of planning and preparation the event went with true style and noticeably impressed the clients and potential clients present. The core feature of the event was the innovative video concept by Jack Morton ...

This morning the “LED Room” part of the Thomson Reuters Eikon campaign went live at Grand Central Terminal, New York. The room is part of the three stage campaign for their new financial services product which was introduced with the “Digital Forest” outside the New York Stock Exchange and it’s opening precedes the live launch ...

Last night James was at Selfridges, London for the installation of the new Vertu Mobile sales area. To increase brand awareness of Vertu’s range of mobile phones, which are priced from £3000 to £80,000, they have moved into the short term exhibit area in the ‘Wonder Room’ at Selfridges flagship store. The aim of the exhibit is to show the value ...

After a huge amount of design, planning, pre-builds and testing, the “LED Room” part of Thomson Reuter’s Eikon launch campaign has gone live at Canary Wharf. The campaign has been designed by Jack Morton Worldwide to launch the product in three stages. The first was the “Digital Forest” which was to create intrigue, the second was ...

Yesterday, after a long flight back from New York with no sleep, I headed straight to the hotel to catch up on some much needed rest. After waking I headed over to the site of the London “Go Live” launch of Eikon, where Tim Riley and the team from XL Video were busy building the complex MiTrix arches. Today was a day of rehearsals for ...

This morning, after a year of preparation and a successful launch in London, the Thomson Reuters Digital Forest campaign goes live in New York outside the famous stock exchange building. Backed by a huge Thomson Reuters banner, replacing the usual stars and stripes, the ‘trees’ (which are in a different formation to London) continue the brand’s ...

Today I had the pleasure of visiting XL Video’s very smart and comprehensive “LED LAB” in New York. The purpose of the operation is to show event and concert designers what technology is available to them in the world of creative video. In the showroom, which is high up in an office building in midtown New York is a huge variety of LED displays from ...

So, just arrived in New York to prepare for the USA leg of the Tompson Reuters Eikon launch. In NYC there will be two venues for the teaser campaign, these will be revealed very soon… can’t give the game away can ...

Basic Monkey will be providing James and our new updated Catalyst system to XL Video for this years Wella ITVA Awards in Paris in November. The show has previously been done using Encore and playback systems, however this year the 5 projection screen setup (including one 2 way edge blended screen) lends itself to Catalyst. The show will be run on 3x XL Video systems ...

Today is the start of the new teaser campaign for Thomson Reuters’ new Eikon financial product. This ‘digital forest’ which has been in planning for over a year now is the precursor to more in depth promotion to come. In a prominent position, at the entrance to Canary Wharf underground station and at the foot of the iconic ...