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Today is the start of the new teaser campaign for Thomson Reuters’ new Eikon financial product. This ‘digital forest’ which has been in planning for over a year now is the precursor to more in depth promotion to come.

In a prominent position, at the entrance to Canary Wharf underground station and at the foot of the iconic building itself, the promotion had to be impressive and give the thousands of financial workers in the area something new to grab their attention.

The trees are made from metal frames, fabricated and put together by Stage One; onto these are attached blocks of Barco O-lite LED screen, provided by XL Video. The content is designed and created in-house at Jack Morton in London running on XL’s new baby Catalyst media server, nicknamed ‘Kitten’.

The display will be live for a week, starting at 5:30am and finishing at 11pm.